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Be Car Care Aware: New resource for dealers

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The nonprofit Car Care Council is offering promotional materials and practical tips to help independent tire dealers and other aftermarket organizations participate in the “Be Car Care Aware” consumer education campaign during National Car Care Month in April.

The Car Care Council has bundled the materials into an online resource called the “Industry Tool Box” available at its website. “There is no better time than now to get involved with the ongoing consumer education campaign to help motorists understand the benefits of proper vehicle maintenance and how it can help them save money in the long run. The new tool box makes it easy to get on board,” says Rich White, executive director.

“The tool box serves as a one-stop-shop for ideas, tools and resources to help aftermarket businesses reach out to new and existing customers,” says White. “Whether it’s something as simple as handing out car care guides or more elaborate like conducting a community car care event during National Car Care Month in April or Fall Car Care Month in October, the tool box walks aftermarket professionals through the many different ways that they can get involved in the campaign to grow their business and connect with the community.”

Visit the Car Care Council's website to learn more.

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