Independent tire dealers throughout the country are educating consumers about the importance of proper tire inflation by participating in Goodyear Tire & Rubber Co.'s "Free Air" promotion.
Goodyear is supplying its dealers with table tents, window clings, mirror hangers, key fobs, and other materials to distribute to customers.
“We’ve (also) put a whole kit for them on how to do public relations," says a Goodyear spokesman. "Sometimes these dealers can do a better job of getting local media coverage (than we can) because they have pre-existing relationships" with the media outlets in their markets.
The public relations kit contains pre-written news releases and radio scripts that dealers can use.
The "Free Air" campaign is especially timely due to the high price of fuel, say Goodyear officials. Dealers are encouraged to emphasize the fuel saving benefits of keeping inflation pressures at proper levels.
