Beginning with this year’s race season, Mickey Thompson Performance Tires & Wheels (Mickey Thompson) will enter into a long-term sponsorship agreement with four-time Lucas Oil Off Road Racing Series (LOORRS) Short Course champion and 15-time X Games medalist, Brian Deegan.
Through this unique relationship, Mickey Thompson will act as the official car and off-road tire sponsor for Deegan, and will provide support in a variety of ways including sponsorship of his LOORRS and Global RallyCross Championship (GRC) presence.
Deegan, a two time Pro 2 Unlimited Class Champion and two time Pro Lite Unlimited Class Champion, received the Pro 2 Unlimited Rookie of the Year and LOORRS Driver of the Year awards in 2011. Beginning this season, Deegan will compete in Pro 2 Unlimited Class using Mickey Thompson Baja Pro Radial tires, and in the Pro Lite Unlimited Class using both the Mickey Thompson MTZ Radial and ATZ Radial tires. Deegan will also serve as a technical consultant in the real world testing, evaluation and development of the Mickey Thompson tire products to assist in continued research and development of the company’s high performance, off-road and ultra-high performance products. He will also serve as an official spokesperson for the Mickey Thompson brand.
“Today’s short-course, off-road vehicles are custom built for unique track conditions and course demands,” stated Ken Warner, VP Sales & Marketing, Mickey Thompson. “As we celebrate 50 years of product innovation, we’re looking forward to partnering with Brian, a champion competitor and racing expert, to help us further refine our products. Together with Brian and our engineering, research and development teams, we can accomplish great things including new product innovation.” “Working with an iconic brand like Mickey Thompson is incredible,” stated Deegan. “This company has dedicated 50 years to being the best in high performance and racing products. I always strive to be the best, and using the best products is a huge part of that. Having Mickey Thompson’s support, as well as the opportunity to make a meaningful contribution to future product development, is going to be great.”
In addition to his LOORRS success, Deegan is an international competitor and the most decorated Freestyle Motocross rider in the competition’s history having earned 15 X Games medals, including a gold medal in X Games 17 in RallyCross.
Through a variety of venues, Deegan will represent the Mickey Thompson brand and its tire products, including promotion of the new ultra-high performance Street Comp tire through the Global RallyCross Championship, a competition that combines the best aspects of circuit racing, off-road racing and rally competition. The sponsorship will also include a variety of mutually supportive website, marketing, advertising and social media audience engagement programs.
“Brian has been a world class competitor since he started racing,” stated Warner. “From Short Course, to Motocross, Freestyle Motocross, and Rally Car racing including the X Games, Brian is a champion. Supporting racers and champions is the heart of our company, which makes this relationship with Brian that much more exciting.”
