At first, independent tire dealers were the hunter. Now they are the "huntee."
That's because when it comes to selling tires, your domination is unquestioned. And you do a pretty good job of selling light vehicle services, too!
Fifty years ago, however, mass merchandisers were doing a good job of providing a one-stop shop for the motoring public. Back then, "independent TBA dealers were being prodded to go toe-to-toe with them, even in our magazine.
What has changed since 1963? What turned the competition around in favor of tire dealers?
To find out, read Modern Tire Dealer Editor Bob Ulrich's latest blog, "How competing against mass merchandisers has changed."
How many of you remember those days? What do you think of the turnaround? Past or present, let us know what you think by leaving a comment!
