Consumer Tires Retail Suppliers

RoadHandler brand returns to Sears Auto Centers

Order Reprints
RoadHandler brand returns to Sears Auto Centers

Sears Auto Center announces the return of the premium RoadHandler tire backed by a 100,000-mile warranty.

“We brought back RoadHandler tires to give our customers a safe, dependable tire at an excellent value,” says Joe Finney, senior vice president and president, Sears Automotive.

“After nearly a decade, we are excited to re-introduce the classic RoadHandler brand, exclusive to Sears.”

Sears says RoadHandler tires are:

* guaranteed - a best-in-class 100,000 mile warranty;

* durable - RoadHandler tires come with square belt edge tape technology designed to increase durability and reinforce the tire, creating long-term protection against tread separation;

* designed with weather in mind - with full-depth treads and wide circumferential grooves, RoadHandler tires are designed to have strong traction in rain and snow.

Cris Carter, pro football analyst, former all-pro wide receiver and frequent traveler, recently tested the RoadHandler tires. To view Carter’s reaction to his test drive, go to YouTube.com/SearsAuto.

In November 2012, Sears Holding Co. promoted a Black Friday sale for Michelin and BFGoodrich tires. Stay tuned to see if Sears promotes RoadHandler tires on Black Friday 2013.

Related Articles

Women in Auto Care Announces 2020 Winners

TGI Puts Cosmo Tires to Test During Event

Telle Tire Buys Its 6th Store of 2020

You must login or register in order to post a comment.