Kendall motor oil gets liquid titanium treatment
ConocoPhillips Co. has added its Liquid Titanium additive to the majority of its Kendall GT-1 motor oils, including synthetic blend, full synthetic and high mileage offerings.
The new Kendall GT-1 motor oils engineered with Liquid Titanium are designed to help reduce friction, fight engine wear and most importantly, prolong engine life, according to Steve Tarbox, director of product management for the ConocoPhillips Lubricants division.
He says that Liquid Titanium technology forms an extra layer of protection -- a "molecular shield" -- on critical metal-to-metal hot spots to fight engine wear.
“We have conducted extensive research on the impact of this state-of-the-art Liquid Titanium additive, and tests have shown that it dramatically reduces friction, which may lead to fuel economy improvements."
(According to ConocoPhillips, results from the Sequence IIIG engine test found that Kendall GT-1 5W-20 motor oil with Liquid Titanium reduced wear by 75% and when compared to the International Lubricant Standardization and Approval Committee (ILSAC) GF-4 performance requirements.)
In support of the launch of Kendall GT-1 motor oils with Liquid Titanium, ConocoPhillips Lubricants will implement extensive print and online marketing and advertising campaigns intended to raise awareness and generate demand of these new products. In addition, the company will introduce a digital marketing campaign that includes a 3D engine demo.
For more information on the full line of Kendall lubricants products, visit Kendallmotoroil.com.