Dealers report improving tire volume, Ludwig says

“Tire purchase deferrals and ultra-­­­bald tires may have finally unleashed the pent-up demand I expected to occur in the second half of 2009,” says Saul Ludwig in the December installment of the "Ludwig Report" in Modern Tire Dealer magazine.
Dec. 28, 2009

“Tire purchase deferrals and ultra-­­­bald tires may have finally unleashed the pent-up demand I expected to occur in second half of 2009,” says Saul Ludwig in the December installment of the "Ludwig Report" in Modern Tire Dealer magazine.

“Nearly every tire dealer I have spoken with in the last two months reports improving tire volume. Inventories are low, Chinese imports will decline, the dollar has weakened and raw material costs are up 20% in 4Q09 vs. 3Q09.

“As I predicted last month, tire prices are going up.” Ludwig says.

Ludwig is a managing director with KeyBanc Capital Markets Inc. based in Cleveland, Ohio. Look for the full "Ludwig Report" in the December issue of Modern Tire Dealer magazine.

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