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Nokian's Hakkapeliitta joins trademark list

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Nokian Tyres plc's trademark Hakkapeliitta tire name is now part of the National Board of Patents and Registration of Finland's "List of Trademarks with a Reputation."

"Admission to the list requires substantial evidence of a trademark's awareness in Finland," say Nokian officials.

Nokian first introduced the Hakkapeliitta winter tire in 1936. The tire is sold in more than 50 countries.

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