Yokohama decides to display in Dubai

Dec. 11, 2009

Yokohama Rubber Co. Ltd. will participate in the Dubai International Motor Show 2009, which will run from Dec. 15-Dec. 20 in Dubai, United Arab Emirates.

In addition to the new ADVAN dB, Yokohama will exhibit a number of its latest offerings that have not been released in the Middle East market. The company will highlight the performance as well as fuel efficiency of its tires.

A new corporate visual theme -- "Samurai" -- also will be unveiled.

This will be the 10th Dubai Motor Show, which is held every two years. At the Dubai Motor Show 2007, more than 600 automotive-related companies exhibited, and there were more than 100,000 visitors, primarily from neighboring countries.