Yokohama displays 'living wall' in L.A.
Yokohama Tire Corp. has taken environmental consciousness to a new level. The company's display in the West Hall lobby at the Los Angeles Auto Show will feature a 90-foot, grassy “living wall.”
The show will run from Dec. 4 through Dec. 13.
Jim MacMaster, executive vice president and COO, says the display is both decorative and leaves virtually zero waste.
“We are constantly looking for ways to reduce waste, and the living wall provides us with the perfect opportunity. It is natural, biodegradable and lends an eye-catching, dynamic element to our booth."
Developed by NaturExhibits using Vertical Exhibit Garden technology, the wall replaces printed products with living plant materials. It will be re-planted for an in-ground garden at the conclusion of the show.
Yokohama is celebrating its 40th anniversary in the United States. For more information on the company, visit www.yokohamatire.com.