Ready, Feddi: Federal launches desk calendar
Federal Tire Corp. has launched its 2010 desk calendar with the help of its mascot, Feddi.
The full-color calendar features photos of famous landmarks and hot spots from around the globe, including the Statue of Liberty in New York City; the Grand Palace in Bankok, Thailand; and the Tower Bridge in London, England. There are also views of Australia, Brazil, China, Egypt, France, Japan, Russia, Taiwan and the United Arab Emirates.
"Every place has something unique to offer that can make your holiday an experience of the lifetime," says the company.
Feddi acts as Federal's “goodwill tourism ambassador” throughout the calendar. He is pictured wearing a different exotic national costume every month. Federal also promotes its tire lines along with the tourist attractions.
The 2010 edition of the promotional desk calendar will be allocated "with its limited availability" to Federal international distributors.