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Why Bridgestone said goodbye to Formula 1

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Bridgestone Corp. will end its partnership with Formula One Racing after the 2010 season. Yet not renewing the contract it has worked under for 13 years (it will be 14 next year) has drawn neither yeahs or nays from, well, anyone.

Whether that is good for Bridgestone is up for debate. The question that remains is this: What happens next?

Modern Tire Dealer Editor Bob Ulrich analyzes the decision in his latest blog. At the same time, he wonders which tire company will supply F1 race teams in 2011.

Check out "Has Formula One racing lost some of its sex appeal?" on www.moderntiredealer.com. And let us know what you think by leaving a comment.

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