Yokohama sponsors two minor league baseball teams
Yokohama Tire Corp. has signed on to be the official tire of two Triple-A minor league baseball teams, the Scranton Yankees and Memphis Redbirds, according to Dan King, Yokohama's vice president of sales.
Each team will offer prominent signage, multiple hospitality events and product displays, the company says. There also will be promotions centered around the team and Yokohama Tire, including in-store ticket giveaways and in-stadium contests.
"The baseball sponsorships and promotions are designed to drive traffic to local dealers to enable them to sell more Yokohama tires," says King.
The baseball sponsorships follow Yokohama's successful partnerships this season with three NBA teams: San Antonio Spurs; the Boston Celtics and the Golden State Warriors. Yokohama also partnered last season with three NFL teams, the Baltimore Ravens, Cleveland Browns and Atlanta Falcons, plus UCLA and USC college football.