A recent study commissioned by the Specialty Equipment Market Association (SEMA) predicts that the number of vehicles on the road "is expected to increase steadily," according to SEMA officials.
The study, The Major Determinants of U.S. Automotive Demand: Factors Driving the U.S. Automotive Market and Their Implications for Specialty-Equipment Suppliers, was conducted by the Center for Automotive Research.
It states that new vehicles sales " will hit bottom this year at 10 million to 11 million units, and peak to 16.8 million in 2014."
“There is no more 'normal' as the industry restructures and transforms. It will be a new day and a new game with new rules,” says John Waraniak, vice president of vehicle technology at SEMA.
“I’m confident there will be many new opportunities for SEMA members to make cars go faster and farther as the auto industry restructures.”
