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X PRIZE Foundation CEO to speak at SEMA Show

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Dr. Peter H. Diamandis, chairman and CEO of the X PRIZE Foundation, will be the featured speaker at the 2009 Specialty Equipment Market Association (SEMA) Show New Product Awards Breakfast, Tuesday, Nov. 3, in Las Vegas.

The SEMA Show will take place Tuesday - Friday, Nov. 3-6. It is the industry's showcase for new product, technology and business announcements and includes the Tire Industry Association 's (TIA) Tires, Wheels & Equipment section.

Widely recognized as a leader in fostering innovation through competition, the X PRIZE Foundation began a revolution in private spaceflight with the $10 million Ansari X PRIZE.

Diamandis heads up the organization and is focused on bringing about radical breakthroughs for the benefit of humanity by encouraging innovators to solve some of the greatest challenges facing the world today. Among the Foundation’s current projects is the Progressive Automotive X PRIZE, a multimillion prize to create clean, safe and super fuel-efficient vehicles, SEMA reports.

The New Product Awards Breakfast takes place immediately before the show floor opens on opening day. It is at the breakfast where the best new products are announced for the first time.

Winning products are identified from the New Products Showcase where new products are exhibited in one centralized location. Buyers visiting the New Products Showcase are also able to have details and images of selected products e-mailed directly to them.

Tickets to the New Product Awards Breakfast are free, but available on a first-come, first served basis as space is limited. Orders can be placed using the special event ticket order form at

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