Ford Motor Co.'s Ken Czubay, vice president of U.S. marketing, sales and service, will headline the 2009 Specialty Equipment Market Association (SEMA) Show keynote luncheon, Monday, Nov. 2, in Las Vegas.
The annual lunch takes place the day before the official opening of the SEMA Show and has been a popular feature of the trade event since 1979.
Czubay will discuss how the automaker's commitment to creating vehicles that are easy to personalize has played a key role in driving vehicle sales.
Ford is the featured automaker of the 2009 SEMA Show. The automaker "has always been a strong supporter of the SEMA Show and has long recognized the benefits of vehicle customization," reports the association. "The OEM is a pioneer of the SEMA Technology Transfer Program and participates with SEMA members on several technology sharing programs and measuring sessions."
All showgoers are invited to hear Czubay speak at the keynote luncheon. Tickets are $25 each and are available at https://www.semashow.com/forms/EventReservations.aspx.
The SEMA Show opens Tuesday, Nov. 3, and continues until Friday, Nov. 6. The keynote luncheon is one of the show's many special events.
For a complete schedule of events and seminars, see www.semashow.com.
