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Cooper says "Take the Money and Ride"

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Cooper Tire & Rubber Co.'s "Take the Money and Ride" rebate program kicked off today, Aug. 25. Through the program, consumers who buy a set of qualifying Cooper tires can receive a Visa rebate card valued up to $75.

Cooper is supporting the program with a national TV campaign, which includes sponsorship of the ABC Halftime Show, as well as local radio advertising and point-of-sale materials, such as posters, tire inserts, window decals and other items.

Eligible products for the promotion include the Lifeliner GLS, the CS4 Touring, the GFE, the Discoverer CTS, the Discoverer ATR, the Discoverer H/T, the Discoverer STT, the Discoverer S/T and the Discoverer S/T-C, all Cooper brand tires.

"Take the Money and Ride" run through Oct. 31, 2009.

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