June MTD to examine truck tire market share
Truck tire manufacturers, marketers and importers continue to fight for a bigger piece of what has become a smaller pie as the trucking industry continues to suffer, leading to continued tire shipment declines.
What companies have gained market share? What companies have lost share? Find out in the June 2009 edition of Modern Tire Dealer. The June issue, available soon, will examine truck tire market share by brand and company.
The rest of 2009 is expected to be extremely challenging for the domestic medium truck tire market. The Rubber Manufacturers Association expects original equipment truck tire shipments to decline 30% by year end, while replacement truck tire shipments will drop by an estimated 1.6 million units.