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Celebration begins for 100th anniversary of Mastercraft Tires

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Rebates, a "100 Days of Summer Celebration" sweepstakes, and a commemorative logo are all parts of a 100-year anniversary celebration for Cooper Tire & Rubber Co.'s Mastercraft Tires. 

“Very few brands can say that they have been around for 100 years,” says Hal Gardner, vice president of marketing for Cooper’s North American tire division. “The Mastercraft brand has built a lasting commitment to quality, dependability and durability, and it’s that level of product dependability that has built trust with our Mastercraft dealers and consumers throughout the past 100 years.” 

Consumers who purchase four select Mastercraft Courser and Mastercraft Avenger tires between June 1, 2009, and July 31, 2009, are eligible to receive a rebate up to $50. A full list of eligible tires and rebate amounts is available at www.MastercraftTires.com.

In addition to the rebate program, the company is promoting a 100 Days of Summer Celebration sweepstakes in which consumers get a chance to win a Yamaha FX SHO WaveRunner with trailer, free Mastercraft tires for life and gift cards to Bass Pro Shops. Consumers who participate in the rebate program are automatically entered in the sweepstakes. Those that do not participate in the rebate program can register for the sweepstakes at MastercraftTires.com.

“The 100 Days of Summer Celebration is a tremendous opportunity to re-energize the Mastercraft Tires brand and remind people of the quality that goes into each one of our tires,” adds Gardner. “And going forward, we will continue to apply that same innovative approach to technology and marketing that has made us successful for a century.”

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