Continental offers commercial training program

May 20, 2009

Continental Tire North America Inc. has developed a new online training program, "Engage360 Untamed Innovation," for commercial vehicle tire dealers.

Found on Continental's new interactive training Web site in the commercial vehicle section, Engage360 Untamed Innovation allows dealership personnel to:

* learn the basics on construction of Continental premium commercial tires,

* review product technical information, and

* become certified as a Continental Commercial Tire Specialist.

“The Engage360 Untamed Innovation program is a fully interactive training program that allows our tire dealers and their staff to get in-depth training on Continental’s commercial vehicle tires, but at their own pace and convenience,” says Amy Spears, Engage360 training manager.

"Not only will participating in Engage360 Untamed Innovation allow these dealers to increase their Continental product knowledge and selling abilities, but they also have the chance to earn reward points toward Continental merchandise and monthly giveaways."

Each section of the Engage360 Untamed Innovation program can be accessed online 24 hours per day, seven days per week.

The program's training modules include videos, illustrations and downloadable data sheets, as well as a test and certificate of completion upon successful navigation of the training.

The first modules available in Engage360 Untamed Innovation include commercial vehicle tire basics and technologies; in-depth looks at the Continental HSL2 (Heavy Steer Long-Haul), HTL Eco Plus (Heavy Trailer Long-Haul) and HDL Eco Plus (Heavy Drive Long-Haul) tires; and how to use the ContiCostCalculator, an online fuel savings and tire cost comparison tool.

Additional commercial vehicle tire training modules will be launched in a second phase later this year, according to Spears.