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TIA offers 'Rate My Dealership' service

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TIA offers 'Rate My Dealership' service

The Tire Industry Association (TIA)  is offering its members a free trial of ContactPoint's "Rate My Dealership" sales evaluation system, which helps tire dealers better measure and increase customer sales.

As part of the offering, ContactPint will conduct three free mystery shopper calls. "Afterwards, members will receive a secure login to review their call scores, best practices and an industry-wide benchmark study. TIA members can then compare and contrast their dealership's skills to regional and national averages once sufficient data is gathered to produce the study."

In addition, TIA has negotiated a discount for members who participate in ContactPoint's Mentor Program, which provides training, sales coaching and other features.

For more information, call (800) 876-8372, ext. 106, or visit

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