Consumer Tires Retail Suppliers Wholesale Distribution

ATD now selling Capitol, Negotiator lines

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American Tire Distributors Inc. (ATD) is now selling the Capitol and Negotiator private brands, which were formerly owned by AM-PAC Tire Distributors.

ATD acquired AM-PAC in December 2008.

ATD is positioning Negotiator as a "fourth tier, opening price point" product, according to company officials. "We see Capitol as being a value line. Our intent is to fill it out to be a complete passenger and light truck offering, which may include other products, like trailer tires."

Capitol and Negotiator round out ATD's private brand line-up, which also includes Dynatrac, a commercial truck tire product.

 

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