Bridgestone Bandag Tire Solutions restructures sales regions

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Bridgestone Firestone North American Tire LLC (BFNT) used this week's BizCon commercial truck tire dealer meeting as a forum to discuss how recent structural changes to its Bridgestone Bandag Tire Solutions (BBTS) division will allow the company to work more closely with customers.

BBTS has created eight North American sales regions: Southwest, Northwest, South Central, North Central, Southeast, Great Lakes, Northeast and Canada. (BFNT previously had four sales regions for its truck and bus tire business.)

"Our structure is designed to fit more closely with you and our fleet customers," BBTS President Saul Solomon told dealers.

Company officials also provided a progress report on the integration of BFNT and Bandag employees under the BBTS banner.

"This regional structure will deliver better integrated results for all of us. The goal is that by the end of the third quarter, Bridgestone and Bandag teammates will be indistinguishable from each other."

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