The 2008/2009 winter tire season has been particularly robust, with tire dealers all over North America reporting higher-than-average sales thanks to cooperative weather, a new law that mandates the usage of winter tires in Quebec, and a growing awareness of the effectiveness of dedicated winter tires.
Two tire manufacturers -- Falken Tire Corp. and Continental Tire North America Inc. -- are capitalizing on winter tire demand with new products, which are profiled in the March 2009 edition of Modern Tire Dealer, available now.
The issue's special winter tire section also examines winter tire definitions, shipment growth in both the United States and Canada, Falken and Continental's marketing plans for their new products and more.
