KYB named 'Marketing Partner of the Year'
KYB Corp. has been named Marketing Partner of the Year by Automotive Parts Associates (APA).
"KYB's inventory management tools, flexible promotions and full support of APA's national marketing programs also were large contributing factors to receiving this award," says APA Treasurer Bob Miller. He adds that KYB's Ride Control Solutions program "has had a substantial impact" on shock and strut sales at various shops.
Paul Kratzer, KYB's national sales director, says his company "has developed Ride Control Solutions to help service providers understand the value of selling shocks and struts as maintenance items."