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Michelin continues Uniroyal 'mileage' campaign

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Michelin North America Inc.'s Uniroyal brand is offering a series of free "e-books" that continues the label's "More Mileage for Your Money" campaign.

The books have been produced in conjunction with Internet personality Kim Danger.

Uniroyal created the "More Mileage" campaign in 2006 to help consumers "combat rising gas costs and other automotive-related expenses," say Michelin officials.

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