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Goodyear creates chief marketing officer position

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Goodyear Tire & Rubber Co. has named R. Scott Rogers chief marketing officer for the company's North American Tire consumer business.

In this newly created role, Rogers will oversee all aspects of advertising and marketing for the company's consumer tire business, including the Goodyear, Dunlop and Kelly brands.

Rogers, 39, had been senior vice president of marketing and sales for Norwegian Cruise Line in Miami since 2005. Prior to that, Rogers served in a number of positions for The Procter & Gamble Co., including marketing director of multiple brands within the P&G portfolio in North America. He also served as marketing director of the P&G customer team assigned to Target Corp.

"Scott's track record reflects his creativity, leadership and a focus on working from the market-back," says Steve McClellan, president, NAT consumer tires. "No matter what industry he's worked in, Scott has helped his customers -- retailers, agents, distributors -- grow their businesses and build their brands.

"He will be a valuable addition to our team and will help our customers reach new levels of success."

"The Goodyear brand has great momentum and my objective is to support the brand and the company's strong customer base with exciting and effective marketing programs," says Rogers.

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