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Two ways to handle the recession

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The latest blogs from Modern Tire Dealer editors focus on helping you survive the recession.

Editor Bob Ulrich pontificates on the importance of advertising. Everybody knows it is important, but in hard times they suddenly develop short-term memory.

In his blog, "Why the wise seem to advertise," he recounts a tale about William Wrigley Jr., the chewing gum magnate. What does Wrigley, Michelin North America Inc. and South Korea have to do with the importance of advertising? Check out B.O.B.!

How does Dave Cuza, co-owner of Big O Tires of Cathedral City, Calif., deal with the current economic downturn? What downturn? Managing Editor Lori Mavrigian passes along his thoughts in her latest installment of "Lori's Listening." It's titled, "I choose not to participate in the recession."

And don't be shy -- let us know what you think about what we think!

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