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Wrangler DuraTrac introduced by Goodyear

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The Goodyear Tire & Rubber Co. has introduced the Wrangler DuraTrac, the latest addition to the Wrangler lineup of truck tires.

"American truck owners are looking for more out of their pickups these days and expect them to perform well in both work and recreational applications," said Melissa Montisano, Goodyear general marketing manager for light truck and SUV tires. "Thanks to its many innovative features, the new Wrangler DuraTrac delivers to truck owners exactly what they need -- a hard-working, attractively priced tire that is tough enough for the off-road job site, but still offers a good ride on the road."

The Wrangler DuraTrac has Goodyear's TractiveGroove Technology that provides enhanced traction in deep mud and snow while the tire's combination of highly angled center tread blocks and zig-zag microgrooves offers enhanced lateral stability and traction in rain and snow, all while reducing road noise.

Self-cleaning, stepped shoulder blocks and thousands of biting edges help the tire deliver enhanced off-road traction and handling, as well as snow traction worthy of the Rubber Manufacturers Association's Mountain Snowflake Symbol, a designation for winter traction.

To provide even more performance in harsh winter driving conditions, the Wrangler DuraTrac can be equipped with metal studs.

To enhance the toughness and longevity of the tire, the new DuraTrac features a rugged tread rubber that helps resist tread block chipping, chunking and tearing, especially during heavy loading and towing applications. Wrangler DuraTrac also features a rim lock that helps prevent wheel slip for minimal balancing throughout the life of the tire.

Wrangler DuraTrac is available in 26 popular sizes to fit today's light- and full-size trucks in 1/2-ton, 3/4-ton and one-ton applications.

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