Yokohama Rubber Co. Ltd. has signed an agreement with Haryana State Industrial and Infrastructure Development Corp. of India to acquire a business site of 25 acres in the corporation's Industrial Estate Bahadurgarh.
The move is the latest in Yokohama's aggressive strategy involving India. First, Yokohama India Pvt. Ltd., a wholly-owned subsidiary, was established last year. Second, the company established a distribution network for Yokohama brand replacement passenger tires.
Although plans for the parcel have yet to be finalized, its location is a major benefit regardless of what Yokohama India has in store for it. It is located:
* less than 28 miles west of Delhi's downtown and Delhi International Airport;
* close to one of the largest consuming areas in India;
* within two miles of the Haryana State University of Technology, where the company says "excellent human resources would be available."
With the completion of KMP Highway (Delhi Metropolitan Ringway) near the industrial estate in 2009, a great improvement in traffic access is expected. Yokohama adds that the site will be directly connected with Delhi through a subway in 2010.
