Continental Canada sponsors driving program

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Continental Tire Canada Inc. will sponsor the BMW Winter Driver Training program.

"The goal of the BMW Winter Driver Training program is to teach participants the basic elements for safe, confident winter driving," say Continental officials.

"Through the course, participants will learn key maneuvers such as emergency braking and avoiding, front and rear wheel skid control, 180 degree turns, and drifting."

The program "matches our own corporate motto 'Get there safely and comfortably,'" says Maiti Leinss, marketing coordinator of Continental Tire Canada.

"We see this program as a great initiative for more safety on Canadian roads by promoting the importance of a good winter tire and a trained driver."


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