The recent American Car Care Centers (ACCC) dealer meeting in Cancun, Mexico, was a family affair. Len Lewin, CEO and president, and his son, Jeremy, director of marketing, let representatives for the 1,017 ACCC dealers nationwide know what to expect in 2009.
In a nutshell, there were plenty of line extensions and conversions (and tentatively a new brand offering), plus a marketing plan featuring a futuristic marketing kiosk. To learn more, check out "ACCC focuses on line extensions for now" and "ACCC's Lewin (Jeremy) unveils the future of in-store marketing," both posted on www.moderntiredealer.com on Feb. 7.
If you want to know what happened behind the scenes, check out Editor Bob Ulrich's latest blog, "Random thoughts on the ACCC dealer meeting."
