Cooper renews deal with Professional Bull Riders

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Cooper Tire & Rubber Co. will continue its partnership with Professional Bull Riders Inc. Cooper will remain the organization's official tire.

Professional Bull Riders Inc. "continues to serve as a tremendous vehicle for us to build awareness," says Chris Pantani, Cooper's director of motorsport and event marketing.

Cooper says it will continue to be involved with the organization's Built Tough Ford Series and will promote the partnership with its dealers and their customers through traditional and on-line marketing campaigns.

Cooper will be the presenting sponsor at four key events, "with two additional events to be named," says Pantani.


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