Michelin sponsors ALMS green 'challenge'

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Michelin North America Inc. is the title sponsor of the Michelin Green X Challenge environmental competition.

Starting with the 2009 American LeMans Series (ALMS) season opener in Sebring, each race team that demonstrates the best performance, best fuel efficiency and least environmental impact will win the Michelin Green X Challenge Award.

"Stretching fuel in competition wins races," says Scott Clark, COO of Michelin Americas Small Tires.

"Providing support to ALMS through the Michelin Green X Challenge is a natural fit for us and together with our partners, we can help encourage teams and manufacturers to demonstrate a cleaner, more fuel efficient way to race while maintaining performance and the spirit of competition."

Cars will be ranked according to amount of energy used, greenhouse gases emitted and amount of petroleum displaced, say Michelin officials.

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