Bridgestone to sponsor hockey awards

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The Bridgestone brand will be the presenting sponsor of the Mark Messier Leadership Award, which is open to National Hockey League (NHL) players.

In related news, Bridgestone Americas Tire Operations (BATO) is teaming with the NHL to create the Bridgestone Mark Messier Youth Leadership Award, a youth hockey-oriented honor.

The latter award is open to both U.S. and Canadian youth hockey players, say BATO officials.


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