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Yokohama commercial tire earns 'Nifty Fifty' award

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Yokohama Tire Corp.’s 103ZR commercial tire has earned one of Heavy Duty Trucking magazine’s 2008 Nifty Fifty awards, which are chosen by its editors as the best new product introductions during the last year.

The 50 winners were selected from hundreds of new product articles appearing in the magazine and judged on their usefulness to the truck operator in terms of innovation, serviceability and performance.

According to the editors, the 103ZR, part of Yokohama’s Zenvironment line, was picked for being a longer-lasting, fuel-efficient tire. Yokohama also won in 2007 for its 703ZL.

“Back-to-back Nifty Fifty awards from Heavy Duty Trucking is truly an honor,” says John Cooney, Yokohama’s director of commercial sales. “The 103ZR is an outstanding tire and we are very proud to be receiving recognition from the editors once again.”

Cooney said “the 103ZR offers a compound, tread design and casing construction that delivers longer tread wear and low rolling resistance. The casing innovations actually predict changes in tire shape that occur in early stages of wear. The result is increased durability due to stabilized performance over the wear of the tire.”

Other features of the 103ZR include rock-ejector platforms that keep stones and debris out of the grooves to enhance durability; fuel economy due to strong, pliable rubber that reduces heat generation and provides low rolling resistance; and a wide tread, partnered with a 23/32-inch tread depth that promotes long, even wear.

The 103ZR is available in seven sizes.

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