Retail

Pioneer Tire Supply will roll out new marketing program for retailers

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Pioneer Tire Supply Inc., a wholesale tire distributor based in Northern California, will launch its Tire Stop marketing program for independent tire retailers on Jan. 1.

"The new Tire Stop program offers participating members an exclusive road hazard warranty on selected products free of charge, co-op opportunities on all purchases to further promote their business, and preferred pricing on selected products, as well as an earned volume bonus paid yearly on total purchases," say Pioneer Tire officials.

Twenty dealers have signed up with the program so far.

"Tire Stop enables dealers to focus on the daily functions of running their business," says Jay Postlethwait, sales manager for Pioneer Tire.

Pioneer Tire distributes Sumitomo, Hankook, Cooper, Mastercraft, Falken and Greenball brand tires, among others.

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