Retail

Continental hires public relations and communications manager

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Continental Tire North America Inc. has hired Dana Zamalloa as manager of public relations and communications for its PLT Replacement Sales and Marketing group.

Zamalloa joins Continental with nine years of advertising and public relations experience. She most recently served as senior marketing communications manager with Toyo Tire (U.S.A.) Corp.

She will report directly to Travis Roffler, the group's director of marketing.

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