Bridgestone Corp. has received the Federation Internationale de l'Automobile's (FIA) World Prize for Road Safety, the Environment and Mobility.
FIA is the sanctioning body of Formula One.
The award recognizes Bridgestone's "Think Before You Drive" campaign in Europe, Japan and other places, "which urges drivers to implement simple safety measures before they drive," according to FIA officials.
The Bridgestone program matches Bridgestone subsidiaries with automobile clubs "to demonstrate the importance to motorists of checking tires, fastening seat belts, driving in the correct posture and using child restraints."
