Tire Industry Association (TIA) President Paul Hyatt and outgoing President Bob Malerba introduced the association's revised Strategic Plan to members during the SEMA (Specialty Equipment Market Association) Show in Las Vegas this week.
Here are the goals of the newly revised plan, as written by TIA's board of directors.
1. Strategic Planning. To oversee the Tire Industry Association’s direction and its working committees' efforts to ensure they are in accord with the Strategic Plan and comply with the Association's bylaws. To recommend changes to the Strategic Plan and the bylaws to best serve TIA members within the changing dynamics of the industry.
2. Government Affairs. To effectively represent the interests of the tire industry on current and future government affairs issues, to advance TIA as the voice for the tire industry in government and to increase participation of the tire industry in government affairs efforts.
3. Public Relations & Marketing. In a consistent message to the industry, government officials and consumers, strive to enhance the value of the tire industry products and services by communicating their safety, quality and value.
4. Member Services & Benefits. To offer the industry's most comprehensive resource for profit and management-enhancing services.
5. Member Retention & Recruitment. To increase membership and retain current members by increasing member participation in TIA programs and services.
6. Training & Education. Continue to be the recognized authority for industry training programs.
7. Retread. To meet the needs of the tire retread and repair industries, to effectively represent the interests of the tire retreading and repairing industries, and support the efforts of TRIB.
8. Events. Provide educational, informative conferences, programs and events for membership.
9. Global Council. To create a TIA Global Network to lead and represent the industry and members in the global tire market and to be recognized globally by the industry, policy makers, governments and the TIA membership as the premier organization in the tire industry.
10. Tire & Rubber Recycling Advisory Council. To address the unique needs of the rubber recycling segment and ensure that the decision makers, the general public and the media understand the contribution the private sector tire and rubber recycling industry makes to public safety and health.
The board also created a new committee, the Electoral Committee, to look into revising TIA's voting process. According to committee Chairman Stu Zurcher, there was concern among some board members that the membership wasn't being properly represented.
"It's been brewing for a while," he said. "So we're going to resolve those issues not only geographically but also demographically."
Zurcher said the committee will revisit the legal aspects of TIA's incorporation as a non-profit organization and compare the association's size and electoral process with other associations to see what changes, if any, need to be made.
