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SEMA Show, Day One: CTNA to launch additional Giovanna edition tires

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The Continental Tire North America Inc. (CTNA) Passenger and Light Truck Replacement Group reports it will continue a joint marketing partnership with Wholesale Tire and Wheel Corp. (WTW), the parent company of the Giovanna and Gianelle wheel brands.

The joint marketing partnership was launched at the Specialty Equipment Market Association (SEMA) Show last year. Since then, CTNA has launched two Giovanna edition tires.

“In order to take the joint marketing partnership to the next level we felt we had to do something big. Therefore, we are introducing nine sizes of the ContiSportContact 2 Giovanna edition and two sizes of the ContiCrossContact UHP Gianelle design,” said Paul Tecci, CTNA’s manager of programs, promotions and events.

New sizes for the ContiSportContact 2 Giovanna Edition passenger tires are: 265/30R22, 295/25R22, 255/30R20, 305/25R20, 235/35/R19, 245/35R20, 275/30R19, 275/30R20 and 245/30R20. The ContiCrossContact UHP Gianelle design SUV tire now will be available in sizes 305/40R22 and 315/35R24.

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