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TIA will get national TV exposure for TPMS training program

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Kevin Rohlwing, the Tire Industry Association's senior vice president of training and regular Modern Tire Dealer contributor, will discuss tire pressure monitoring systems on PBS' MotorWeek TV program next week.

"We are excited about our first national television exposure for one of our training programs and the opportunity to get TIA into the homes of tire buyers," says TIA President Bob Malerba.

"TIA has worked hard over the past five years to become the leader in TPMS education and our spot (on the show) helps confirm that position."

"The TPMS Training Program is the fastest-selling training program in the history of any tire association in the world," says Roy Littlefield, TIA executive vice president.

"Kevin is charged with making sure our membership has access to educational resources and his work on TPMS speaks for itself.

"He has also appeared on several local news programs and always encourages the public to seek out dealers who have trained personnel.

"Our goal is to direct consumers to TIA members for all of their tire and automotive service and this exposure represents another important step in that direction."

For a complete listing of future MotorWeek programs, visit the website at http://www.mpt.org/motorweek/upcomingshows.shtml. For the local time and channel for MotorWeek in your area, visit the station listings at http://www.mpt.org/motorweek/stationlist.shtml.

Rohlwing discusses TPMS in the September 2006 issue of MTD, which is out now. "Over the past few months, I've traveled all over North America to train technicians and educate owners and managers (about TPMS)," he writes, "yet I still haven't found one person who is quitting because of a TPMS.

"In fact, most of the people I've met are taking the opposite approach. They recognize this as an opportunity to make their companies the experts when handling this new technology, giving them a significant advantage in their market."

See the September MTD for Rohlwing's full article.

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