The Tire Rack has signed a contract to sponsor PBS TV series MotorWeek for 52 weeks, starting Oct. 1.
The sponsorship is the first of its kind for The Tire Rack and is designed to augment the company's "Tires Are Like Shoes" promotional campaign.
"Finding the right media sponsorship is like shopping for tires or shoes," says Matt Edmonds, vice president of The Tire Rack. "We want to be outfitted with the right one for the job.
"The Tire Rack brand has the opportunity to reach MotorWeek's dedicated automotive enthusiasts who expect trusted comparison information, just as our customers do."
