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Kumho names new ad agency

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Kumho Tire U.S.A. Inc. has chosen the Arras Group as its new advertising agency of record.

"Our U.S. sales have grown tremendously in the last five years," says Mike Leverington, Kumho's director of marketing. "We have aggressive new sales objectives for the next decade, and we believe the Arras Group is the marketing partner that will help us achieve those goals."

Founded in 1991, Cleveland, Ohio-based Arras Group provides its clients with fully integrated marketing solutions in all disciplines including insight, sales promotion, direct marketing, advertising, merchandising, sales support and public relations.

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