Federal-Mogul Corp.'s Wagner ThermoQuiet “iPad” promotion, running Sept. 1 through Nov. 17, offers a free $25 iTunes music card for the purchase of each set of premium ThermoQuiet one-piece brake pads.
For each redeemed consumer entry, the shop owner, technician or counterperson will earn entry into a sweepstakes for one of hundreds of 30GB iPods. (The promotion is not affiliated with Apple Computer Inc.)
The “iPad” promotion will be featured in high-impact ads appearing in several leading consumer magazines and Web sites targeting music lovers across the U.S. and Canada. To help promote the program, Wagner also has developed free point-of-sale kits featuring a large, full-color poster, sell sheets and a consumer iTunes music card rebate pad.
“This innovative program helps us drive consumers into local repair shops and parts stores by leveraging the universal appeal of digital music,” said Federal-Mogul Aftermarket Brand Director Brian Tarnacki.
For more information and to sign up to participate in the Wagner ThermoQuiet “iPad” fall promotion, the company says you can contact your Wagner Brake Products supplier, visit www.tqipad.com or call (800) 680-4971.
