ATD to dealers: 'ServiceBAY is at your service'

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American Tire Distributors Inc. (ATD) says its ServiceBAY initiative is designed to bring added value to tire dealerships.

"We really wanted an umbrella strategy that offers our dealers a number of services, tools and programs that really help them more effectively compete against other channels," says ATD Vice President of Marketing Ron Sinclair.

ServiceBAY is comprised of a number of components that cover both broad and specific business-related topics. Participating dealers can choose to take advantage of the components separately or together.

For more information on ServiceBAY, see the full story from the May 2006 edition of Modern Tire Dealer in the "Magazine Archives" section of, under May 2006 features. The article is titled "At your ServiceBAY: ATD marketing concept may change the way you do business."

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