Firestone, Major League Baseball will 'play ball' this season
Bridgestone Firestone North American Tire LLC's Firestone brand will be the presenting sponsor of the 25 Major League Baseball (MLB) teams featured on FOX Sports Network during opening day and week events.
This spring the brand will be featured in more than 2,000 30-second advertisements during MLB programming.
The Firestone brand also will be featured in print ad inserts in the programs of the four premier MLB events during the season: the MLB All-Star Game, the National League Championship Series, the American League Championship Series, and the World Series.
"The brand will be regularly featured in billboards during televised games," say BFNT officials.
In addition, the Firestone brand will be featured in game day programs and/or yearbooks.