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Tire Pros hires Woo Agency to build brand

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Following a silent review, Woo Agency has been hired to handle all creative duties for Tire Pros. A national campaign, including television commercials, radio spots and print ads, is scheduled to hit the market this summer.

The agency will focus on expanding the Tire Pros customer base through advertising designed to support the franchisees in their marketing efforts.

"Right from the get go, Woo stood out because of their comprehensive understanding of the franchise dynamic," says Stephan Longo, Tire Pros director of marketing. "Woo partnered with Tire Pros to refine our strategic direction, delivering creative that not only speaks volumes to our customers but also satisfies our many franchise owners."

Woo began as a direct response agency and has never forgotten its roots. "Great creative can initially generate buzz, but that's not enough. We have a unique understanding of how to build a brand while driving response," says David Abehsera, Woo Agency principal and chief strategic officer. In the case of Tire Pros, this will include building the brand image with "breakthrough creative" combined with targeted sales events.

Tire Pros has 325 locations and is slated to add stores throughout 2006.

Based in Culver City, Calif., the Woo Agency specializes in brand and response-driven advertising. Client work can be viewed at www.wooagency.com.

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