DENSO receives NASCAR exposure
Two top-ranked NASCAR racers are displaying the DENSO logo on their cars this season.
They are Matt Kenseth, who races in the NASCAR NEXTEL Cup Series, and Mark Marton, who races in the NASCAR Craftsman Truck Series.
DENSO has committed to the sponsorship of all team race vehicles and show cars in both series.
"We feel it's important for DENSO to be associated with the NASCAR organization because we share their commitment to quality, performance and value," says Larry Fidance, marketing manager for DENSO Sales California Inc., DENSO Corp.'s Long Beach, Calif.-based subsidiary.