Kumho to increase American Le Mans involvement
Kumho Tire U.S.A. Inc. is stepping up its commitment to the American Le Mans (ALMS) racing series this year and next year.
"In 2005, Kumho entered the ALMS by joining defending class champion Miracle Motorsports in the LMP2 category," say Kumho officials.
The team captured three class wins.
"For 2006 and 2007, Kumho will again be back on track with Miracle Motorsports, but the company will also have a greater marketing presence within the series itself.
"For the 10 ALMS races that are broadcast on CBS this season and next, Kumho will have an in-car camera on the Miracle Motorsports car.
"Additionally, Kumho commercials will air during the CBS race broadcasts, and select broadcasts will feature the 'Kumho Track Description' at the start of the race."
At the track, the Kumho brand will be promoted by public address announcements at each event; commercials on the ALMS radio broadcasts; and logo placements on all ALMS transporters, trailers and equipment. It will receive additional exposure, as well.